Recall what we’re trying to solve:
What we gain from Instagram:
💖 Sense of community
💖 A way to stay connected
💖 Journaling & stationery news,
products, ideas, inspiration
💖 Engaging visual content
Problems with Instagram:
📱 Inspiration you never revisit
📱 TOO MUCH CONTENT, feel behind
📱 Feeling inadequate
📱 Need a “following” to be seen
📱 On your phone when you wanna
be in your journal
Problems with Instagram:
📱 Inspiration you never revisit
📱 TOO MUCH CONTENT, feel behind
📱 Feeling inadequate
📱 Need a “following” to be seen
📱 On your phone when you wanna
be in your journal
📱 TOO MUCH CONTENT →
✅ Pouch is curated & can be read in a sitting
📱 Inspiration you never revisit →
✅ 1 issue per year; only 21 layouts
📱 Feeling inadequate (“I could never do that”) →
✅ Explanations of how to do this yourself
📱 Need a “following” to be seen →
✅ Can publish those without an online presence
(no one sees your journal and believes you’re lazy, Dawn! 😆)
📱 On your phone when you wanna be in your journal →
✅ When you’re reading Pouch, you’re offline
✅ Pouch is easier to put down than your phone
Those were some fixes to the problems of Instagram;
What about maintaining the good parts of Instagram?
Bringing software to paper