Problem:
Staying connected
with the analog community
The analog journaling community is HUGE, international, and growing
(These aren’t my journals;
they are examples of the craft!)
Stationery & journaling has been a thing in Asia for forever, but interest has exploded in the West over the past few years.
(Here are just a few of the US-based stationery
conventions started in the last 12 months!)
Outside of conventions and meetups, this community connects mostly over Instagram.
Obviously we hate supporting Meta
We’d all leave the platform if there was a realistic alternative for our community
But in addition to “Meta sucks,”
Instagram the product has these problems too:
Generally speaking, this is why the analog community is on Instagram:
What we gain from Instagram:
💖 Sense of community
💖 A way to stay connected
💖 Journaling & stationery news,
products, ideas, inspiration
💖 Engaging visual content
Problems with Instagram:
📱 Inspiration you never revisit
📱 TOO MUCH CONTENT, feel behind
📱 Feeling inadequate
📱 Need a “following” to be seen
📱 On your phone when you wanna
be in your journal
Seeing these problems, I thought to myself:
I should make anInstagram alternative
for journalers
and by that I meant:
A paper magazine for stationery lovers
A paper magazine could solve all these problems!
Must an Instagram competitor be digital?
Speedrun through the process of making Pouch Magazine:
MY PROCESS